DESCRIPTION
Whether you are looking to turn your passion for millinery into a business or increase sales for your current millinery business, this course will help establish a commercial strategy through a variety of tutorials, practical examples and worksheet exercises. The series is hosted by acclaimed Milliner Christie Murray, who draws on her millinery industry experience to provide clear steps on how to start or grow a successful millinery business.
TUTOR
Christie Murray is a Milliner based in Australia and has a background in fashion business and education. Christie undertook a co-branded project with a large fashion label, CAMILLA. During this project, Christie and her team made headwear to stock in all of their boutiques and major department stores across Australia.
Christie has sold headwear in both physical and online market places, pop-up shops, boutiques and major department stores. Christie showed her headwear collection at Australian Fashion Week and has had headwear featured in multiple publications including VOGUE, VOGUE Brides and InStyle magazines.
WHAT YOU GET • 2 comprehensive online video lessons• Supplementary Lesson Worksheets• Business resource directory Learn with Studio Access this course and 70 lessons LEARN MORE LESSON PLAN BUILDING YOUR MILLINERY BRAND In the first lesson of the series, you will develop or revisit the foundations of your millinery business. Through easy to follow worksheets and activities, you will define your millinery brand, target market and ideal customer. By the end of the lesson, you will understand the importance of design elements and image choices for your millinery label and learn how a consistent brand message translates into sales.Lesson Chapters:• Brand Basics • Your Buyer Persona• Brand Identity BUILDING YOUR MILLINERY BUSINESS Throughout this lesson, you will assemble your business framework with a corresponding checklist. In establishing your business plan, you will conduct a market and competitive analysis and take the steps required to transform your passion into a successful business. Meet with an established Milliner, Angela Menz to see these business concepts brought to life. Lesson Chapters:• Business Structure • Market Analysis• Meet The Milliner CLASS WORKSHEETS Downloadable worksheets that accompany the lessons to assist in developing your business strategy. MEET THE MILLINER Be inspired by the millinery business journey of Angela Menz as she shares her practical knowledge. LEARN IN YOUR OWN TIME You can study at your own pace from anywhere at any time, and return to chapters to review. What Members Think "I am most impressed, it hit on so many areas that I had not even thought about. So happy to have found the course!"Susan "It is a great course! I enjoyed it and learned a lot. The worksheets were quite helpful."Sara Purchase Options: Standalone course only Learn with Studio Access this Course and more! var rnd = window.rnd || Math.floor(Math.random()*10e6); var pid600879 = window.pid600879 || rnd; var plc600879 = window.plc600879 || 0; var abkw = window.abkw || ''; var absrc = ' document.write(''); Learn with Studio Access this Course and more! var rnd = window.rnd || Math.floor(Math.random()*10e6); var pid600879 = window.pid600879 || rnd; var plc600879 = window.plc600879 || 0; var abkw = window.abkw || ''; var absrc = ' document.write('');
